Customer lifetime value

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CLV CLV is the total value of a customer to a business over the entire period of the business customer relationship. It's an important metric as it costs less to retain existing customers than to acquire new customers. Increasing the value of your existing customers is a great way to drive growth. CAC recovery time This KPI measures how long it takes a customer to generate enough net revenue to cover CAC. CAC recovery time has a direct impact on the company's cash flow. General expenses overhead Measures the company's fixed expenses regardless of the number of customers acquired.

Overhead expenses relative to revenue are a reflection of a company's efficiency. “Monthly burn” The net amount of cash flow for a month when monetary cash Phone Number List flow is negative. “Runaway” Time until the company runs out of money expressed in terms of months. The runaway is calculated by dividing the remaining money by the monthly burn . Among others. But perhaps one of the main metrics for an entrepreneur.





Whether a business is fit to be sold. You should keep in mind that any business you start even if you want to maintain it for many years must be able to be sold and run without you. Accountants start ups and financing Accountants are fundamental members of any entrepreneur's circle.